Why Go With ActiveTrail Acxiom
ActiveTrail.com doesn’t require Any kind of marketing or tech expertise, as well as a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Acxiom
The system also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their demands.
Ecommerce companies and internet shops.
Marketers that want to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also effective at incorporating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account which you readily pull pictures from later on. Acxiom
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This permits you to create multiple versions of a targeted campaign for numerous lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially not compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or very threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the machine to personalize the messages to your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of customers to contact, and massive corporations that can scale to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional site to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Acxiom
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) that gives you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Begin by picking from among those most popular pre-made templates categorized with context and purpose, such as fresh tech product, restaurant promotion or holiday advertisement.
At this phase, half of the work has been done for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Acxiom
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without having to find and edit individual contacts.
Another excellent source for contact import direction is that the import History section, which provides you a synopsis of all imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in such a way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Performance can be found across each and every tier. Users do not have to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Acxiom
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send to get a set cost, which is useful for businesses seeking to perform just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is very important to company seeking to construct their customer base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.