Why Move With ActiveTrail Acxiom Aos
ActiveTrail.com doesn’t require Any kind of marketing or tech expertise, as well as a first-time consumer can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages sent to your contacts go out at the right time of day when they are most-likely to get started. Acxiom Aos
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and looking for custom attributes for their demands.
Ecommerce businesses and online shops.
Marketers who wish to automate their client journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It is also effective at incorporating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous manners on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit on”make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you are able to upload images and make a gallery in your account which you readily pull pictures from later on. Acxiom Aos
The sending options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to create many versions of a targeted effort for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to site builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones to more vibrant and lively presentations. You will find templates suited to cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but each option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and use the system to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of clients to contact, and massive corporations that can scale up to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Acxiom Aos
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant advertising or vacation advertisement.
At this phase, half of the work has been done for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is the added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Acxiom Aos
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email may be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent source for touch import direction is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the software easily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across each and every tier. Users don’t have to fret about not accessing key attributes for picking a cheaper price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Acxiom Aos
The email and SMS packages have their own independent pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to ship to get a set price, which is useful for businesses looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to business looking to construct their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.