Why Go With ActiveTrail Adobe Email Marketing Automation
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get started. Adobe Email Marketing Automation
The system also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and searching for custom features for their demands.
Ecommerce companies and internet stores.
Marketers who want to automate their client journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account that you easily pull images from later on. Adobe Email Marketing Automation
The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This allows you to create many versions of a targeted campaign for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates range from sterile or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited to makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Sites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business with a small number of customers to contact, and massive corporations that can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Adobe Email Marketing Automation
Designing and publishing a survey is a simple and straightforward procedure. Pick the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by picking from one of the well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant promotion or holiday advertising.
At this stage, half of this job has been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Adobe Email Marketing Automation
Every automation procedure has a beginning and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent which reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact information without having to edit and find individual contacts.
Another excellent resource for contact import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in such a way so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the software easily, Selecting you won’t have to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality is available across each and every tier. Users don’t have to fret about not accessing key features for choosing a more affordable price program.
The pricing depends upon the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Adobe Email Marketing Automation
The email and SMS packages have their own different pricing models. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship to get a set cost, which is beneficial for companies seeking to perform just one email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is very important to business seeking to construct their customer base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.