Why Move With ActiveTrail Advertising Automation Platform
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the time of day when they’re most-likely to get opened. Advertising Automation Platform
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and looking for custom features for their demands.
Ecommerce companies and internet shops.
Marketers that want to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each process. When you hit “create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of options. Here you are able to upload images and make a gallery in your account which you easily pull pictures from in the future. Advertising Automation Platform
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make multiple variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business that has a small number of customers to contact, and large corporations that can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Advertising Automation Platform
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by selecting from one of the most popular pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant promotion or holiday advertisement.
At this stage, half of this job has already been done for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Advertising Automation Platform
Every automation procedure has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to get products that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without needing to edit and find individual contacts.
Another Superb resource for touch import management is that the import Background section, which provides you an overview of imported contacts. From here, determine how many contacts were inserted, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the software readily, Selecting you won’t have to hire extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where every single Functionality is available across each and every tier. Users don’t need to worry about not obtaining key features for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. Advertising Automation Platform
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship to get a set cost, which is beneficial for businesses looking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for company seeking to build their client base and expand the range of their brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.