Why Move With ActiveTrail Advertising Automation Software
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, and even a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get opened. Advertising Automation Software
The system also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who want to automate their client journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you can upload images and make a gallery on your account which you readily pull pictures from in the future. Advertising Automation Software
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to make multiple variations of a targeted effort for multiple lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially compared to website builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more colorful and lively presentations. There are templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours later.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of clients to contact, and massive corporations that can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Advertising Automation Software
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Begin by selecting from among those well-designed pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant advertising or holiday advertising.
At this phase, half of the work has been done for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. Additionally, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to program the when you would like to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Advertising Automation Software
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about anything; for example, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact information without needing to edit and find individual contacts.
Another excellent resource for touch import direction is the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to organize your automation in this way so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t have to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality is available across each and every tier. Users don’t need to fret about not obtaining key attributes for choosing a more affordable price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Advertising Automation Software
The email and SMS packages have their own different pricing models. These are one off payments where users receive a set amount of emails or SMS to ship for a set cost, which is beneficial for companies looking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for business looking to build their customer base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.