Why Go With ActiveTrail Automated Marketing Management
ActiveTrail.com does not require Any sort of marketing or tech experience, and even a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages sent to your contacts move out in the time of day when they are most-likely to get started. Automated Marketing Management
The system also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and searching for custom features for their demands.
Ecommerce companies and online shops.
Marketers who want to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Great way to ensure automated interaction with customers whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit “create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you can upload images and make a gallery on your account which you easily pull pictures from in the future. Automated Marketing Management
The shipping options are easy to Arrange based on contact lists that you can update at will. This permits you to create multiple variations of a targeted effort for multiple lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially compared to site builder websites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more colorful and dynamic demonstrations. There are templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a few of clients to contact, and large corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Automated Marketing Management
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls in to your automation workflows.
Choose between open ended, single, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Begin by selecting from one of the well-designed pre-made templates categorized with context and purpose, such as fresh technology merchandise, restaurant promotion or holiday advertising.
At this stage, half of the work has already been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of the service. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Automated Marketing Management
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy goods they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import direction is the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of choices looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which each single Functionality can be found across each and every tier. Users do not have to worry about not obtaining key features for picking a more affordable price program.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Automated Marketing Management
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send for a set price, which is useful for businesses seeking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is important for company looking to construct their client base and expand the range of their own brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.