Why Go With ActiveTrail Automation Email Marketing Platform
ActiveTrail.com does not require Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get started. Automation Email Marketing Platform
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their needs.
Ecommerce companies and internet shops.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat restricted collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also effective at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy site builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account that you easily pull pictures from later on. Automation Email Marketing Platform
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make many variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates range from sterile or very threadbare ones to more colorful and lively demonstrations. There are templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the machine to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses with a small number of customers to contact, and massive corporations that can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Automation Email Marketing Platform
Designing and publishing a survey is a simple and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Start by selecting from among those well-designed pre-made templates categorized by context and purpose, such as fresh tech merchandise, restaurant promotion or holiday advertising.
At this phase, half of this job has been done for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your site, which automatically adds customers to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial number of options for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Automation Email Marketing Platform
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, another email could be sent that reminds contacts to get products they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another Superb resource for touch import direction is that the import History section, which provides you an overview of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to organize your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But the least tech-savvy user can use the software readily, Selecting you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality is available across each and every tier. Users don’t have to worry about not accessing key features for choosing a cheaper price program.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Automation Email Marketing Platform
The email and SMS packages have their own independent pricing versions. These are one off payments where users receive a fixed quantity of emails or SMS to send for a set price, which is useful for businesses looking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for company looking to build their client base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.