Why Move With ActiveTrail Automation Features
ActiveTrail.com doesn’t require Any sort of advertising or tech experience, and even a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they are most-likely to get started. Automation Features
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns solely by email these days, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of options. Here you can upload pictures and make a gallery on your account which you readily pull pictures from later on. Automation Features
The shipping options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create multiple versions of a targeted campaign for numerous lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially compared to website builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat use. The templates include blank or quite threadbare ones into more vibrant and lively presentations. You will find templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Regardless of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two and use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a few of customers to contact, and large corporations who can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Great way to create a distinctive promotional page to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Automation Features
Designing and publishing a survey is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) that gives you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by picking from among the most popular pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant advertising or vacation advertising.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the ceremony. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Automation Features
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent source for touch import management is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to organize your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Functionality is available across every single tier. Users do not need to worry about not obtaining key features for picking a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Automation Features
The email and SMS packages have their own independent pricing models. All these are one off payments where users get a fixed quantity of mails or SMS to ship to get a set cost, which is useful for companies looking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for company looking to construct their client base and expand the reach of their own brand. With reduced prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
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