Why Go With ActiveTrail Automation In Email Marketing
ActiveTrail.com doesn’t need Any kind of marketing or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts go out at the time of day when they are most-likely to get opened. Automation In Email Marketing
The system also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and looking for custom features for their demands.
Ecommerce companies and internet shops.
Marketers who want to automate their client journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Great way to ensure automated interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in multiple ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you easily pull pictures from later on. Automation In Email Marketing
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to make multiple variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer support might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and then use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business that has a small number of clients to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Automation In Email Marketing
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Begin by selecting from one of those most popular pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant promotion or holiday advertisement.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this ceremony. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial number of options for promotion Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Automation In Email Marketing
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without having to find and edit individual contacts.
Another excellent resource for contact import direction is the import Background section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, as well as how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across every single tier. Users do not need to worry about not accessing key features for choosing a cheaper price program.
The pricing is based on the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Automation In Email Marketing
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send to get a set cost, which is useful for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for company looking to build their customer base and expand the reach of their own brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.