Why Move With ActiveTrail B2B Marketing Automation Platforms
ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time user can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get opened. B2B Marketing Automation Platforms
The platform also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online shops.
Marketers that wish to automate their client travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns solely by email nowadays, particularly with virtually everybody carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in multiple manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit “make an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of options. Here you can upload pictures and create a gallery on your account that you readily pull pictures from in the future. B2B Marketing Automation Platforms
The sending options are easy to Arrange according to contact lists that you can update at will. This allows you to make multiple versions of a targeted effort for multiple lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or very threadbare ones to more colorful and dynamic presentations. You will find templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the system to personalize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a few of clients to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. B2B Marketing Automation Platforms
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) that gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Begin by selecting from among those well-designed pre-made templates categorized by purpose and context, such as fresh tech product, restaurant promotion or vacation advertisement.
At this stage, half of this job has been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. B2B Marketing Automation Platforms
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, yet another email may be sent which reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without having to find and edit individual contacts.
Another Superb source for contact import management is that the import Background section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were added, deleted, updated, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to plan your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the software readily, Selecting you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance can be found across every single tier. Users do not have to fret about not obtaining key features for choosing a more affordable price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. B2B Marketing Automation Platforms
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a set amount of emails or SMS to ship to get a set cost, which is useful for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to business seeking to build their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.