Why Go With ActiveTrail B2B Marketing Automation Software
ActiveTrail.com does not require Any kind of advertising or tech experience, and even a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. B2B Marketing Automation Software
The system also allows you to Heavily customize the messages so they do not come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery in your account which you easily pull images from in the future. B2B Marketing Automation Software
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create multiple variations of a targeted effort for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones into more colorful and dynamic demonstrations. There are templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and then use the system to customize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a small number of clients to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. B2B Marketing Automation Software
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by selecting from among the well-designed pre-made templates categorized with context and purpose, such as fresh technology product, restaurant advertising or holiday advertising.
At this stage, half of this work has already been done for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. B2B Marketing Automation Software
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy goods they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb source for contact import management is that the import Background section, which gives you an overview of imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality is available across every single tier. Users don’t have to fret about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. B2B Marketing Automation Software
The email and SMS packages have their own independent pricing versions. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is useful for companies looking to perform a single email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for company looking to construct their client base and expand the range of their brand. With low costs and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.