Why Go With ActiveTrail B2B Marketing Software
ActiveTrail.com does not require Any sort of advertising or tech experience, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you’re concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. B2B Marketing Software
The system also allows you to Heavily customize the messages so they do not come off as type letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and searching for custom features for their demands.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email these days, particularly with virtually everyone carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also effective at integrating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple manners on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account which you easily pull images from later on. B2B Marketing Software
The sending alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create multiple versions of a targeted effort for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially not compared to website builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for later repeat use. The templates include sterile or very threadbare ones into more vibrant and lively demonstrations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other technology Sites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to customize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of customers to contact, and large corporations that can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. B2B Marketing Software
Designing and publishing a survey is a simple and straightforward process. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Begin by selecting from among those most popular pre-made templates categorized with context and purpose, such as new technology product, restaurant advertising or vacation advertisement.
At this phase, half of this job has been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. B2B Marketing Software
Every automation procedure has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, yet another email may be sent that reminds contacts to get products they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you upgrade existing contact info without needing to edit and find individual contacts.
Another Superb resource for touch import direction is the import Background section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to plan your automation in such a manner so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the software readily, Ensuring you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across each and every tier. Users do not have to fret about not obtaining key features for choosing a more affordable price program.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. B2B Marketing Software
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a fixed quantity of mails or SMS to send to get a set price, which is useful for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for business seeking to construct their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.