Why Move With ActiveTrail B2C Marketing Automation Platform
ActiveTrail.com doesn’t need Any sort of advertising or tech experience, and even a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out in the right time of day when they are most-likely to get started. B2C Marketing Automation Platform
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers who want to automate their client travels.
Benefits and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted collection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating different programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to ensure automated interaction with clients whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily import your contacts enter them manually, and walks you through each procedure. When you hit on”make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you can upload images and create a gallery in your account which you readily pull pictures from later on. B2C Marketing Automation Platform
The shipping alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many versions of a targeted effort for numerous lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the system to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to produce a distinctive promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. B2C Marketing Automation Platform
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open ended, single, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Begin by selecting from one of those most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or vacation advertising.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of this ceremony. Here are some of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable variety of options for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. B2C Marketing Automation Platform
Every automation procedure has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb source for touch import direction is that the import History section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in such a way so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t have to employ extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across every single tier. Users do not have to fret about not accessing key attributes for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. B2C Marketing Automation Platform
The email and SMS bundles have their own different pricing versions. These are one off payments where users receive a set amount of emails or SMS to ship for a set price, which is useful for businesses looking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is very important to company looking to build their customer base and expand the reach of their brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.