Why Move With ActiveTrail B2C Marketing Automation Software
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message campaign but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts go out in the right time of day when they’re most-likely to get opened. B2C Marketing Automation Software
The system also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their demands.
Ecommerce companies and online shops.
Marketers that want to automate their customer travels.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, particularly with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also good at incorporating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in multiple ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It enables you to easily import your contacts enter them manually, and walks you through every procedure. When you hit “create an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you easily pull pictures from in the future. B2C Marketing Automation Software
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to make multiple variations of a targeted effort for multiple lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat use. The templates include sterile or quite threadbare ones to more colorful and lively demonstrations. There are templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the system to personalize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business with a small number of customers to contact, and large corporations who can scale to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. B2C Marketing Automation Software
Designing and publishing a questionnaire is an easy and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Begin by selecting from among those well-designed pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this service. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, like the amount of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial number of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. B2C Marketing Automation Software
Every automation process has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent that reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another Superb resource for touch import management is that the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts have been inserted, updated, deleted, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly fix the issue.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Performance is available across every single tier. Users do not need to worry about not obtaining key attributes for picking a cheaper price program.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. B2C Marketing Automation Software
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a fixed quantity of mails or SMS to ship for a set price, which is useful for companies looking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for company looking to construct their client base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.