Why Go With ActiveTrail Best Email Campaign Management Software
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time consumer can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message campaign but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they are most-likely to get opened. Best Email Campaign Management Software
The system also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and searching for custom features for their demands.
Ecommerce businesses and internet shops.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everybody carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at integrating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you readily pull pictures from later on. Best Email Campaign Management Software
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to create many versions of a targeted effort for numerous lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat usage. The templates include blank or very threadbare ones into more vibrant and dynamic presentations. There are templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and use the machine to customize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses that has a small number of customers to contact, and large corporations who can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site to get one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Best Email Campaign Management Software
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by picking from one of the most popular pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant promotion or holiday advertising.
At this stage, half of this work has already been done for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. In addition, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Best Email Campaign Management Software
Every automation procedure has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then following a timed delay of your choosing, another email could be sent that reminds contacts to get products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without having to find and edit individual contacts.
Another excellent resource for touch import management is the import History section, which provides you an overview of imported contacts. From here, determine how many contacts have been inserted, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of choices searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications easily, Ensuring you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality can be found across each and every tier. Users don’t need to fret about not accessing key features for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Best Email Campaign Management Software
The email and SMS bundles have their own independent pricing models. These are one off payments where users receive a fixed quantity of emails or SMS to send to get a set cost, which is useful for businesses seeking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the reach of their own brand. With reduced prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.