Why Go With ActiveTrail Best Email Marketing Automation Tools
ActiveTrail.com doesn’t require Any kind of marketing or tech experience, and even a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you are concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages sent to your contacts move out at the time of day when they are most-likely to get started. Best Email Marketing Automation Tools
The system also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom attributes for their needs.
Ecommerce companies and online stores.
Marketers who want to automate their client journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, especially with virtually everybody carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account which you easily pull images from in the future. Best Email Marketing Automation Tools
The sending alternatives are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat use. The templates include sterile or very threadbare ones to more colorful and dynamic demonstrations. There are templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same period was answered 4 hours afterwards.
Regardless of the topic at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses that has a few of clients to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Best Email Marketing Automation Tools
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that gives you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by picking from one of those most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant advertising or vacation advertising.
At this phase, half of this job has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Best Email Marketing Automation Tools
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, another email could be sent that reminds contacts to buy products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import management is the import Background section, which provides you an overview of imported contacts. From here, determine how many contacts were added, deleted, updated, as well as how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But the least tech-savvy user can use the applications readily, Selecting you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality can be found across every single tier. Users do not have to fret about not obtaining key features for picking a more affordable price plan.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Best Email Marketing Automation Tools
The email and SMS packages have their own independent pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send for a set cost, which is useful for companies looking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for business seeking to build their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.