Why Go With ActiveTrail Best Email Marketing Software 2015
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get opened. Best Email Marketing Software 2015
The system also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email these days, particularly with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Great way to guarantee automated interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous ways on your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you are able to upload images and create a gallery on your account that you readily pull pictures from later on. Best Email Marketing Software 2015
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to create multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially not compared to website builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat use. The templates range from blank or quite threadbare ones into more vibrant and lively presentations. There are templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours later.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the system to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of customers to contact, and massive corporations that can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a special promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Best Email Marketing Software 2015
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as new tech merchandise, restaurant advertising or holiday advertising.
At this phase, half of the job has been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type to your site, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to program the when you would like to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Best Email Marketing Software 2015
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, another email may be sent which reminds contacts to get products they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import direction is that the import History section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices looking for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in such a manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier at which every single Performance is available across every single tier. Users do not need to worry about not accessing key features for picking a cheaper price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Best Email Marketing Software 2015
The email and SMS bundles have their own different pricing versions. These are one off payments where users receive a fixed quantity of mails or SMS to send for a set price, which is useful for companies looking to do a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is very important to business looking to construct their customer base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.