Why Go With ActiveTrail Best Email Marketing Software 2016
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages sent to your contacts move out in the time of day when they’re most-likely to get started. Best Email Marketing Software 2016
The system also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet shops.
Marketers that want to automate their customer journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, especially with virtually everyone carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you easily pull pictures from later on. Best Email Marketing Software 2016
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This allows you to create many variations of a targeted campaign for multiple lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially not compared to website builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic designs, but each option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, compared to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the machine to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses that has a few of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Best Email Marketing Software 2016
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by selecting from one of the well-designed pre-made templates categorized by purpose and context, such as fresh tech merchandise, restaurant promotion or holiday advertising.
At this phase, half of this job has already been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial number of options for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Best Email Marketing Software 2016
Every automation process has a beginning and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to edit and find individual contacts.
Another Superb source for touch import direction is the import History section, which provides you a synopsis of all imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software easily, Selecting you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality is available across every single tier. Users don’t need to fret about not accessing key features for picking a cheaper price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, beginning at $500 for up to 500 contacts. Best Email Marketing Software 2016
The email and SMS packages have their own different pricing models. These are one off payments where consumers get a set amount of emails or SMS to ship for a set price, which is useful for businesses looking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for business looking to construct their customer base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.