Why Move With ActiveTrail Best Marketing Automation Platforms
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, and even a first-time user can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you are concerned your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get opened. Best Marketing Automation Platforms
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who wish to automate their client travels.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop better campaigns. It’s also good at incorporating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy site builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit “create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload pictures and make a gallery in your account that you easily pull pictures from later on. Best Marketing Automation Platforms
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This allows you to create multiple variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more vibrant and lively presentations. You will find templates suited to cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service might leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business with a few of customers to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Great way to produce a distinctive promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Best Marketing Automation Platforms
Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by picking from one of those well-designed pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or vacation advertising.
At this stage, half of this work has already been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Best Marketing Automation Platforms
Every automation procedure has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent that reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another excellent source for touch import direction is the import History section, which provides you an overview of imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a manner so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software readily, Ensuring you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance can be found across each and every tier. Users do not have to worry about not obtaining key attributes for choosing a cheaper price program.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Best Marketing Automation Platforms
The email and SMS bundles have their own independent pricing models. These are one off payments where consumers get a set amount of emails or SMS to send to get a set price, which is beneficial for businesses looking to perform just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is important for company looking to build their customer base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.