Why Move With ActiveTrail Best Marketing Automation Software 2016
ActiveTrail.com does not need Any kind of marketing or tech experience, as well as a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get started. Best Marketing Automation Software 2016
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and searching for custom features for their demands.
Ecommerce companies and online shops.
Marketers who want to automate their client journeys.
Benefits and Disadvantages
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It is also good at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account that you easily pull pictures from later on. Best Marketing Automation Software 2016
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to create many variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially not compared to site builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones into more colorful and lively presentations. There are templates suited to makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours later.
Irrespective of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to personalize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of clients to contact, and large corporations who can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Best Marketing Automation Software 2016
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You are able to integrate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by selecting from among those well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or vacation advertising.
At this phase, half of the work has been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. Additionally, integrate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable number of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Best Marketing Automation Software 2016
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact info without needing to find and edit individual contacts.
Another excellent resource for contact import direction is that the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options searching for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to organize your automation in such a manner so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality can be found across each and every tier. Users do not have to fret about not accessing key features for picking a more affordable price program.
The pricing depends upon the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Best Marketing Automation Software 2016
The email and SMS bundles have their own different pricing models. All these are one off payments where users get a fixed quantity of emails or SMS to send for a set cost, which is beneficial for companies looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is important for business seeking to build their client base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.