Why Move With ActiveTrail Best Marketing Automation Tools 2016
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you are worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get started. Best Marketing Automation Tools 2016
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who wish to automate their client travels.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop better campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automated interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple ways in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It enables you to easily import your contacts enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account which you easily pull images from in the future. Best Marketing Automation Tools 2016
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This allows you to make multiple variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially compared to website builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include blank or quite threadbare ones into more vibrant and dynamic presentations. You will find templates suited for makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the machine to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a small number of clients to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Great way to produce a special promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Best Marketing Automation Tools 2016
Designing and publishing a survey is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by picking from one of those most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or holiday advertisement.
At this phase, half of this work has already been performed for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Best Marketing Automation Tools 2016
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you upgrade existing contact info without having to find and edit individual contacts.
Another Superb source for touch import direction is that the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts were added, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices looking for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t have to employ extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing grade where each single Performance is available across each and every tier. Users don’t need to worry about not obtaining key attributes for picking a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Best Marketing Automation Tools 2016
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is useful for companies looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for business looking to build their client base and expand the reach of their own brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.