Why Go With ActiveTrail Best Marketing Software 2016
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts go out at the time of day when they are most-likely to get opened. Best Marketing Software 2016
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers who want to automate their customer journeys.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email these days, particularly with virtually everyone carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automated interaction with clients whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in multiple ways on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account that you easily pull pictures from later on. Best Marketing Software 2016
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create many variations of a targeted campaign for numerous lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more vibrant and dynamic demonstrations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the machine to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses that has a small number of clients to contact, and massive corporations who can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Great way to create a special promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Best Marketing Software 2016
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from among the most popular pre-made templates categorized by context and purpose, such as fresh technology product, restaurant advertising or holiday advertising.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Best Marketing Software 2016
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without having to edit and find individual contacts.
Another Superb resource for contact import direction is the import Background section, which gives you an overview of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
But the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance is available across each and every tier. Users don’t have to worry about not obtaining key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Best Marketing Software 2016
The email and SMS packages have their own independent pricing versions. All these are one off payments where users get a set amount of mails or SMS to ship to get a set cost, which is useful for companies looking to perform a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for company seeking to construct their client base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.