Why Move With ActiveTrail Blackbaud
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you are worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages sent to your contacts move out in the time of day when they’re most-likely to get opened. Blackbaud
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat restricted collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email these days, especially with virtually everybody carrying a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also good at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of options. Here you can upload pictures and create a gallery on your account that you easily pull images from later on. Blackbaud
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This allows you to make multiple versions of a targeted campaign for numerous lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially compared to website builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat use. The templates include blank or very threadbare ones into more colorful and dynamic presentations. You will find templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the machine to customize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a few of clients to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to produce a special promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Blackbaud
Designing and publishing a survey is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from among those most popular pre-made templates categorized by context and purpose, such as fresh tech merchandise, restaurant advertising or vacation advertising.
At this phase, half of the job has been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form into your site, which adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a Considerable variety of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Blackbaud
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, another email could be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact info without needing to edit and find individual contacts.
Another excellent resource for touch import management is that the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts were added, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the applications easily, Ensuring you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality is available across each and every tier. Users don’t need to worry about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Blackbaud
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to send for a set price, which is beneficial for businesses looking to perform a single email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is important for company seeking to build their customer base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.