Why Move With ActiveTrail Brightwave Marketing

ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Brightwave Marketing

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The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.

Ideal for

Small and medium size businesses, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.

Digital agencies which manage many accounts, and searching for custom features for their needs.

Ecommerce companies and online shops.

Marketers that wish to automate their client journeys.

Benefits and Disadvantages

Advantages:

Low price

Landing webpage builder

Effortless to use

Responsive customer service

Cons:

Somewhat restricted collection of accessible templates

Some users report slow loading times

What It Offers

Easy-to-use newsletter and email editor

Competitive pricing programs

Landing page founder

Autoresponder campaign founder

SMS campaign creator

Survey and polling tools for message recipients

Predictive delivery of messages

Detailed reports and analytics

Strong customer support

Compliant with junk regulations

More Reasons to Select ActiveTrail

Nobody would indicate operating ad Campaigns solely by email nowadays, particularly with virtually everyone carrying a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.

Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also good at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.

The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.

Setting up triggered mails is a Great way to ensure automatic interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.

ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.

Ease of Use

The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).

After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you are able to upload images and create a gallery on your account that you easily pull images from later on. Brightwave Marketing

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The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many versions of a targeted effort for numerous lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.

The Exact Same ease of use applies to Generating landing pages and SMS campaigns.

Templates

ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder websites which provide hundreds, even thousands of possible templates.

Nonetheless, there are a fair Number of options.

The platform Permits You to save Your templates for after repeat usage. The templates range from blank or very threadbare ones into more colorful and dynamic presentations. You will find templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.

The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but each alternative is highly customizable.

Customer Support

Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same time was answered 4 hours later.

Regardless of the topic at hand, The client service answers were kind, helpful, and asked for clarifications so that they are of more assistance.

Nevertheless, compared to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get from the heat of the moment.

Features

ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the machine to personalize the messages to your customers.

Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.

ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and large corporations who can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.

The landing page founder is a Great way to produce a special promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data in future campaigns.

Surveys

Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Brightwave Marketing

Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your surveys in to your automation workflows.

Pick between open-ended, solitary, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.

Editing

ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by selecting from among the well-designed pre-made templates categorized with context and purpose, such as fresh technology merchandise, restaurant advertising or holiday advertisement.

At this phase, half of the job has been performed for you. All you Have to do is edit the text and graphics to suit your business.

Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.

Integrations

ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of the service. Here are some of the most common integrations:

· Twitter — Add an ActiveTrail registration type to your site, which adds users to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.

· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.

· Google Analytics — Ascertain information which will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.

· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, incorporate social network blocks to your landing pages.

Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.

SMS campaigns

Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is particularly significant with the ubiquity of mobile phone usage.

Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is the added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.

Marketing Automation

ActiveTrail Provides a Considerable variety of solutions for marketing Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive activities.

ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.

Every template is fully customizable, and you can create your own Automation completely from scratch. Brightwave Marketing

Every automation procedure has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email could be sent that reminds contacts to buy products they have in their basket.

Advanced Features

Several advanced functions Makes your life easier when importing data.

Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact info without needing to edit and find individual contacts.

Another excellent source for contact import management is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts have been inserted, deleted, updated, and even how many mistakes there were during the importation procedure.

Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly repair the issue.

Benefits of ActiveTrail

Simple interface

The interface is simple and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.

The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.

You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, which makes it appropriate for those new to marketing automation.

Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations without any training.

The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in this way so that you understand it.

Bunch of useful templates

The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.

This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.

No specialized knowledge required

Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.

But even the least tech-savvy user can use the software readily, Ensuring you won’t have to employ additional staff or spend time training your existing workforce.

Pricing

ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across each and every tier. Users don’t have to worry about not obtaining key attributes for picking a more affordable price plan.

The pricing is based on the number of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Brightwave Marketing

The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship to get a set cost, which is useful for businesses seeking to do a single email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.

Conclusion

ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.

This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.

Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to business looking to build their client base and expand the reach of their own brand. With reduced costs and higher usability, ActiveTrail is a great choice for marketing campaigns.

Click here to subscribe to ActiveTrail today.

click here to subscribe to ActiveTrail today.