Why Go With ActiveTrail Business Marketing Automation
ActiveTrail.com does not need Any sort of advertising or tech expertise, and even a first-time consumer can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages sent to your contacts move out in the time of day when they’re most-likely to get opened. Business Marketing Automation
The platform also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their client travels.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop better campaigns. It’s also effective at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you can upload images and make a gallery on your account that you easily pull pictures from later on. Business Marketing Automation
The shipping options are easy to Arrange based on contact lists that you can update at will. This allows you to create many variations of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or quite threadbare ones to more colorful and dynamic demonstrations. There are templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Regardless of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and use the system to customize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a small number of clients to contact, and massive corporations who can scale up to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site to get one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Business Marketing Automation
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by picking from among those most popular pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant advertising or holiday advertising.
At this phase, half of the work has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which adds customers to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s the added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a Considerable number of options for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Business Marketing Automation
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get goods that they have in their basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent source for touch import direction is the import History section, which gives you an overview of imported contacts. From here, determine how many contacts have been inserted, deleted, updated, and even how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices looking for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the software easily, Selecting you won’t need to employ additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality is available across every single tier. Users do not need to worry about not accessing key attributes for picking a more affordable price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Business Marketing Automation
The email and SMS packages have their own independent pricing models. These are one off payments where consumers receive a fixed quantity of emails or SMS to ship for a set cost, which is useful for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for company looking to construct their client base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.