Why Move With ActiveTrail Business To Business Email Marketing
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time consumer can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get opened. Business To Business Email Marketing
The system also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you are able to upload images and make a gallery on your account that you readily pull images from later on. Business To Business Email Marketing
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to create many versions of a targeted effort for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic demonstrations. There are templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and then use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data from future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Business To Business Email Marketing
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by selecting from among those most popular pre-made templates categorized by purpose and context, such as new tech product, restaurant advertising or vacation advertising.
At this stage, half of this job has been done for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Business To Business Email Marketing
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email could be sent that reminds contacts to get products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent source for contact import direction is that the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the software readily, Ensuring you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Performance is available across every single tier. Users don’t need to worry about not accessing key attributes for picking a cheaper price program.
The pricing depends upon the number of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Business To Business Email Marketing
The email and SMS bundles have their own different pricing models. All these are one off payments where users get a fixed quantity of mails or SMS to send for a set price, which is beneficial for businesses looking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for company seeking to build their client base and expand the reach of their own brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.