Why Go With ActiveTrail Business To Business Marketing Software
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, as well as a first-time consumer can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they are most-likely to get started. Business To Business Marketing Software
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and searching for custom attributes for their demands.
Ecommerce companies and online stores.
Marketers who want to automate their customer travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at incorporating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit on”make an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you are able to upload images and make a gallery in your account which you readily pull images from later on. Business To Business Marketing Software
The shipping options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make multiple versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and dynamic presentations. You will find templates suited to cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and then use the system to customize the messages to your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses with a small number of clients to contact, and large corporations that can scale up to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Great way to create a special promotional page to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Business To Business Marketing Software
Designing and publishing a survey is an easy and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Begin by picking from one of those most popular pre-made templates categorized with purpose and context, such as new tech merchandise, restaurant promotion or vacation advertisement.
At this stage, half of the work has already been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of this service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to program the when you would like to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Business To Business Marketing Software
Every automation process has a start and end, but in between, pick As many or as few activities as required. You can do just about anything; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choice, yet another email could be sent which reminds contacts to get goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import management is that the import Background section, which provides you a synopsis of all imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to plan your automation in this way so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade where each single Performance is available across each and every tier. Users don’t have to fret about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Business To Business Marketing Software
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to send for a set price, which is beneficial for companies looking to perform just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for company seeking to build their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.