Why Go With ActiveTrail Channel Marketing Automation
ActiveTrail.com does not need Any kind of marketing or tech experience, and even a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you’re worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get opened. Channel Marketing Automation
The platform also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis in your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their client travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also effective at integrating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with clients whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy website builder. It allows you to easily export your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of options. Here you are able to upload images and create a gallery in your account that you readily pull images from later on. Channel Marketing Automation
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple versions of a targeted campaign for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the machine to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Great way to produce a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Channel Marketing Automation
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by selecting from one of those well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this stage, half of this job has already been performed for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a Considerable number of options for promotion Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Channel Marketing Automation
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for example, make an automation to send readers an email on their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact info without needing to edit and find individual contacts.
Another excellent source for touch import direction is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of options looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to plan your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, the least tech-savvy user can use the software readily, Selecting you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality is available across every single tier. Users do not have to worry about not accessing key features for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Channel Marketing Automation
The email and SMS bundles have their own different pricing models. All these are one off payments where users get a fixed quantity of mails or SMS to send to get a set price, which is beneficial for businesses seeking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for business looking to construct their client base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.