Why Go With ActiveTrail Clever Elements
ActiveTrail.com does not need Any sort of marketing or tech experience, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you are concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts move out at the time of day when they’re most-likely to get started. Clever Elements
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their client travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It’s also good at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you can upload images and create a gallery on your account which you easily pull images from later on. Clever Elements
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make multiple variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include sterile or quite threadbare ones to more vibrant and lively presentations. You will find templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same period was answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other technology Sites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the system to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a few of clients to contact, and large corporations that can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page to get one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Clever Elements
Designing and publishing a survey is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Begin by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as new technology merchandise, restaurant promotion or vacation advertising.
At this stage, half of this work has been done for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of the service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Clever Elements
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact info without having to edit and find individual contacts.
Another excellent resource for contact import direction is that the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices searching for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a more affordable price plan.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Clever Elements
The email and SMS packages have their own independent pricing models. These are one off payments where consumers receive a set amount of emails or SMS to ship for a set cost, which is useful for companies seeking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for business looking to construct their client base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.