Why Go With ActiveTrail Cloud Based Marketing Platform
ActiveTrail.com doesn’t require Any sort of advertising or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get opened. Cloud Based Marketing Platform
The platform also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers who wish to automate their customer travels.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through each process. When you hit “create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you can upload images and make a gallery on your account that you readily pull images from in the future. Cloud Based Marketing Platform
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to create many variations of a targeted effort for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones to more colorful and dynamic presentations. You will find templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the system to customize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business that has a few of clients to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Cloud Based Marketing Platform
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Start by selecting from one of those most popular pre-made templates categorized by purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this stage, half of the work has been performed for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this service. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Cloud Based Marketing Platform
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without having to edit and find individual contacts.
Another excellent resource for contact import management is that the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to plan your automation in such a manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t have to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across every single tier. Users don’t have to fret about not obtaining key features for choosing a more affordable price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Cloud Based Marketing Platform
The email and SMS packages have their own different pricing models. These are one off payments where users get a fixed quantity of mails or SMS to send for a set price, which is beneficial for businesses looking to perform a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for company looking to construct their client base and expand the range of their own brand. With low prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.