Why Move With ActiveTrail Compare Email Marketing Platforms
ActiveTrail.com doesn’t need Any sort of advertising or tech experience, as well as a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you’re worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get started. Compare Email Marketing Platforms
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in numerous manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account which you easily pull pictures from in the future. Compare Email Marketing Platforms
The sending options are easy to Arrange according to contact lists which you can update at will. This allows you to make multiple variations of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for later repeat use. The templates include sterile or quite threadbare ones to more colorful and dynamic demonstrations. There are templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Regardless of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and then use the machine to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business that has a few of clients to contact, and massive corporations who can scale to massive plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Great way to create a distinctive promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Compare Email Marketing Platforms
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail manages everything else. You can integrate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by selecting from among the most popular pre-made templates categorized by context and purpose, such as new technology product, restaurant promotion or vacation advertisement.
At this phase, half of the work has been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Compare Email Marketing Platforms
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without needing to find and edit individual contacts.
Another Superb resource for touch import management is that the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts have been inserted, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications easily, Ensuring you won’t have to employ additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across each and every tier. Users don’t have to worry about not accessing key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Compare Email Marketing Platforms
The email and SMS bundles have their own different pricing versions. All these are one off payments where users get a fixed quantity of emails or SMS to ship to get a set price, which is useful for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is very important to company looking to construct their client base and expand the range of their own brand. With low prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
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