Why Go With ActiveTrail Compare Marketing Automation Software
ActiveTrail.com doesn’t need Any sort of advertising or tech experience, as well as a first-time consumer can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out at the time of day when they are most-likely to get opened. Compare Marketing Automation Software
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online shops.
Marketers that want to automate their customer travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would indicate working ad Campaigns solely by email these days, particularly with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account that you easily pull images from later on. Compare Marketing Automation Software
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many variations of a targeted campaign for numerous lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially not compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones into more vibrant and dynamic presentations. You will find templates suited to cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a few of clients to contact, and massive corporations who can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a distinctive promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Compare Marketing Automation Software
Designing and publishing a survey is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by selecting from one of the well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant promotion or vacation advertising.
At this stage, half of the job has been performed for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Compare Marketing Automation Software
Every automation procedure has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, another email may be sent which reminds contacts to get goods they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import management is that the import Background section, which provides you an overview of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, as well as how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of options searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Performance is available across every single tier. Users do not have to worry about not accessing key attributes for picking a cheaper price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Compare Marketing Automation Software
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to send to get a set price, which is beneficial for businesses looking to perform a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for business looking to build their customer base and expand the range of their brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.