Why Go With ActiveTrail Constant Contact

ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get opened. Constant Contact

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The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.

Ideal for

Small and medium size companies, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.

Digital services which handle multiple accounts, and searching for custom features for their needs.

Ecommerce businesses and internet stores.

Marketers that wish to automate their customer travels.

Advantages and Disadvantages

Advantages:

Low cost

Landing page builder

Effortless to use

Responsive customer support

Cons:

Somewhat limited Selection of available templates

Some users report slow loading times

What It Offers

Easy-to-use newsletter and email editor

Competitive pricing plans

Landing page founder

Autoresponder campaign creator

SMS campaign founder

research and polling tools for message recipients

Predictive delivery of messages

Thorough reports and analytics

Strong customer support

Compliant with spam regulations

More Reasons to Select ActiveTrail

Nobody would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.

Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It is also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.

The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.

Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.

ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple ways on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.

Ease of Use

The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).

After clicking on your selection, Template loads with an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account that you readily pull pictures from in the future. Constant Contact

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The sending alternatives are easy to Arrange based on contact lists that you can update at will. This allows you to make many versions of a targeted effort for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics program.

This same ease of use applies to Creating landing pages and SMS campaigns.

Templates

ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder websites which provide hundreds, even thousands of potential templates.

Nonetheless, there are a reasonable Number of choices.

The platform Permits You to save Your templates for later repeat usage. The templates include sterile or very threadbare ones into more vibrant and lively presentations. You will find templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.

The offerings seem to rely Marginally heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.

Customer Support

Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours later.

Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.

Nevertheless, compared to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.

Characteristics

ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the machine to customize the messages for your clients.

Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give users a way to reach out to clients if/when they decide to opt out.

ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business that has a few of customers to contact, and massive corporations who can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.

The landing page founder is a Great way to create a special promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.

Surveys

Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Constant Contact

Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You are able to integrate your surveys into your automation workflows.

Pick between open ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.

Editing

ActiveTrail sets itself apart using easy-to-use powerful editing tools. Start by selecting from among the well-designed pre-made templates categorized with purpose and context, such as fresh tech product, restaurant advertising or holiday advertisement.

At this phase, half of this job has been done for you. All you Have to do is edit the text and images to suit your organization.

Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.

Integrations

ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:

· WordPress — Add an ActiveTrail registration type to your site, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing campaigns.

· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.

· Google Analytics — Ascertain information which will otherwise be difficult to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts creating a buy.

· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, integrate social network blocks into your landing pages.

Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.

SMS campaigns

Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is very important with the ubiquity of mobile phone usage.

Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.

Marketing Automation

ActiveTrail offers a Considerable number of solutions for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.

ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a link.

Each template is fully customizable, and you can create your own Automation completely from scratch. Constant Contact

Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email may be sent which reminds contacts to get products they have in their basket.

Advanced Features

Several advanced functions Makes your life simpler when importing data.

Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without needing to edit and find individual contacts.

Another Superb source for touch import direction is the import History section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, and even how many mistakes there were during the importation procedure.

Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the matter.

Advantages of ActiveTrail

Simple interface

The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.

The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.

You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, making it suitable for those new to marketing automation.

Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automation without any training.

The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in such a way so that you know it.

Bunch of useful templates

The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.

This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.

No technical knowledge needed

Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.

However, the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire additional staff or spend time training your current workforce.

Pricing

ActiveTrail offers a transparent pricing tier at which every single Performance is available across every single tier. Users do not need to worry about not obtaining key features for choosing a more affordable price plan.

The pricing is based on the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Constant Contact

The email and SMS packages have their own independent pricing versions. These are one off payments where consumers get a fixed quantity of mails or SMS to ship to get a set price, which is beneficial for businesses seeking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.

Conclusion

ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.

This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.

Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is very important to business looking to build their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a great choice for marketing campaigns.

Click here to subscribe to ActiveTrail today.

click here to subscribe to ActiveTrail today.