Why Move With ActiveTrail Content Marketing Automation
ActiveTrail.com does not need Any sort of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they’re most-likely to get opened. Content Marketing Automation
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that want to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in numerous ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit “make an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of alternatives. Here you can upload pictures and make a gallery in your account which you easily pull pictures from in the future. Content Marketing Automation
The sending alternatives are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make multiple versions of a targeted campaign for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to website builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from sterile or very threadbare ones into more colorful and dynamic presentations. You will find templates suited to cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours later.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and then use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a few of clients to contact, and large corporations who can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Content Marketing Automation
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Begin by picking from among those well-designed pre-made templates categorized with purpose and context, such as fresh technology product, restaurant promotion or vacation advertisement.
At this phase, half of this work has already been performed for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Content Marketing Automation
Every automation process has a start and end, but in between, pick As many or as little activities as required. You can do just about anything; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, another email may be sent that reminds contacts to get products they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without having to find and edit individual contacts.
Another Superb source for touch import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance is available across every single tier. Users don’t need to worry about not accessing key features for choosing a cheaper price plan.
The pricing depends upon the number of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Content Marketing Automation
The email and SMS bundles have their own independent pricing versions. These are one off payments where users receive a set amount of emails or SMS to ship for a set price, which is useful for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is important for company looking to build their client base and expand the range of their brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.