Why Go With ActiveTrail Desktop Email Marketing Software
ActiveTrail.com does not need Any kind of marketing or tech experience, as well as a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you are worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get opened. Desktop Email Marketing Software
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that wish to automate their client journeys.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate working ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also good at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be integrated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit “make an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of options. Here you can upload images and make a gallery on your account that you readily pull pictures from later on. Desktop Email Marketing Software
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This permits you to make multiple variations of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially not compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates include blank or very threadbare ones into more colorful and dynamic presentations. You will find templates suited for makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic designs, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and use the machine to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a few of clients to contact, and large corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Great way to create a distinctive promotional page to get one-off events or revenue, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Desktop Email Marketing Software
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Start by picking from among the most popular pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or holiday advertisement.
At this phase, half of this work has been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of the service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial number of options for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Desktop Email Marketing Software
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import management is the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of choices looking for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to plan your automation in this way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance can be found across each and every tier. Users do not need to fret about not accessing key features for choosing a cheaper price plan.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. Desktop Email Marketing Software
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers get a set amount of emails or SMS to ship to get a set cost, which is beneficial for businesses looking to perform a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business looking to build their customer base and expand the reach of their brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.