Why Go With ActiveTrail Difference Between Marketing Automation And Email Marketing
ActiveTrail.com does not require Any sort of marketing or tech expertise, and even a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you are worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. Difference Between Marketing Automation And Email Marketing
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and searching for custom attributes for their needs.
Ecommerce companies and internet stores.
Marketers who want to automate their client travels.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit “create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you easily pull images from in the future. Difference Between Marketing Automation And Email Marketing
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to create many variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to website builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones to more colorful and dynamic presentations. You will find templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Regardless of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Websites, ActiveTrail’s customer support may leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and then use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of customers to contact, and massive corporations who can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Great way to produce a special promotional page for one-off events or revenue, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Difference Between Marketing Automation And Email Marketing
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by selecting from among the most popular pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant promotion or vacation advertising.
At this phase, half of this work has already been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your site, which adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, integrate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial variety of options for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Difference Between Marketing Automation And Email Marketing
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about anything; for example, make an automation to send readers an email in their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to edit and find individual contacts.
Another Superb resource for touch import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Performance is available across each and every tier. Users do not have to fret about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the number of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Difference Between Marketing Automation And Email Marketing
The email and SMS packages have their own independent pricing models. These are one off payments where consumers get a fixed quantity of emails or SMS to send for a set price, which is beneficial for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for company seeking to build their customer base and expand the range of their own brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.