Why Move With ActiveTrail Difference Between Marketing Automation & Email Marketing Software
ActiveTrail.com does not need Any kind of advertising or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to start a message campaign but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get opened. Difference Between Marketing Automation & Email Marketing Software
The system also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who want to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email these days, especially with virtually everybody carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at integrating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automatic interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in multiple ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account that you readily pull images from later on. Difference Between Marketing Automation & Email Marketing Software
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to create many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to site builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and lively presentations. There are templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of customers to contact, and large corporations that can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a special promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Difference Between Marketing Automation & Email Marketing Software
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your surveys into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) that gives you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by picking from among those most popular pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant promotion or holiday advertisement.
At this phase, half of the work has already been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this service. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a Considerable variety of options for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Difference Between Marketing Automation & Email Marketing Software
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then after a timed delay of your choice, another email may be sent that reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb resource for touch import management is that the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of choices searching for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software readily, Ensuring you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Performance is available across each and every tier. Users don’t need to worry about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the number of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Difference Between Marketing Automation & Email Marketing Software
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a set amount of mails or SMS to ship to get a set cost, which is beneficial for businesses seeking to do just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for business seeking to build their client base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.