Why Move With ActiveTrail Digital Marketing Automation Software
ActiveTrail.com does not require Any kind of marketing or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get opened. Digital Marketing Automation Software
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom features for their demands.
Ecommerce companies and internet shops.
Marketers who want to automate their client journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also good at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery on your account which you easily pull pictures from later on. Digital Marketing Automation Software
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to make many versions of a targeted effort for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or very threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited to makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same period was also answered 4 hours afterwards.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and then use the machine to personalize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business with a few of customers to contact, and massive corporations who can scale up to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Digital Marketing Automation Software
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by picking from one of those most popular pre-made templates categorized with purpose and context, such as fresh technology product, restaurant promotion or vacation advertisement.
At this phase, half of this job has already been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type to your site, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the amount of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a Considerable variety of solutions for promotion Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Digital Marketing Automation Software
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email could be sent that reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you an overview of imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of choices looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to plan your automation in such a manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across every single tier. Users don’t have to fret about not obtaining key features for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Digital Marketing Automation Software
The email and SMS bundles have their own independent pricing models. These are one off payments where consumers get a fixed quantity of mails or SMS to ship for a set cost, which is useful for businesses seeking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business looking to build their customer base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.