Why Go With ActiveTrail Digital Marketing Software Tools
ActiveTrail.com does not require Any sort of advertising or tech experience, as well as a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message effort but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get started. Digital Marketing Software Tools
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers that want to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It’s also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit “make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you are able to upload images and make a gallery on your account which you readily pull pictures from later on. Digital Marketing Software Tools
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make multiple versions of a targeted effort for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially not compared to site builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat use. The templates range from sterile or very threadbare ones to more colorful and lively demonstrations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours later.
Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, compared to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the system to customize the messages to your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business with a small number of clients to contact, and large corporations that can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to create a special promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Digital Marketing Software Tools
Designing and publishing a questionnaire is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by picking from one of those well-designed pre-made templates categorized by context and purpose, such as fresh technology merchandise, restaurant advertising or holiday advertising.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to program the when you want to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Digital Marketing Software Tools
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about anything; for instance, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, another email could be sent which reminds contacts to get products they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent resource for touch import direction is the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been inserted, updated, deleted, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of choices looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But the least tech-savvy user can use the software readily, Ensuring you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Functionality is available across every single tier. Users do not have to worry about not accessing key features for choosing a more affordable price program.
The pricing is based on the number of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Digital Marketing Software Tools
The email and SMS packages have their own different pricing versions. These are one off payments where consumers receive a set amount of mails or SMS to send for a set cost, which is useful for companies seeking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is very important to company looking to construct their customer base and expand the range of their brand. With low costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.