Why Go With ActiveTrail Direct Marketing
ActiveTrail.com does not need Any kind of advertising or tech experience, as well as a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they’re most-likely to get started. Direct Marketing
The platform also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), assisting you to keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom features for their demands.
Ecommerce businesses and internet stores.
Marketers who want to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, especially with virtually everyone carrying a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop better campaigns. It’s also effective at integrating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you receive 5 choices — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery in your account which you readily pull images from in the future. Direct Marketing
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to make many versions of a targeted campaign for numerous lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for later repeat usage. The templates range from blank or very threadbare ones to more colorful and lively presentations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was answered 4 hours later.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the system to personalize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses that has a small number of clients to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional site to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Direct Marketing
Designing and publishing a survey is a simple and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by selecting from among those well-designed pre-made templates categorized with context and purpose, such as new tech product, restaurant advertising or vacation advertisement.
At this phase, half of the work has already been performed for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of this ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your site, which automatically adds customers to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. In addition, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Direct Marketing
Every automation process has a beginning and end, but in between, select As many or as little actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact info without needing to edit and find individual contacts.
Another excellent resource for contact import management is the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
However, the least tech-savvy user can use the applications easily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Performance is available across each and every tier. Users don’t need to fret about not accessing key features for choosing a more affordable price plan.
The pricing depends upon the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Direct Marketing
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers get a set amount of mails or SMS to ship to get a set price, which is beneficial for businesses looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for business seeking to construct their client base and expand the reach of their own brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.