Why Move With ActiveTrail Direct Marketing Automation
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages sent to your contacts go out at the right time of day when they are most-likely to get started. Direct Marketing Automation
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer travels.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns solely by email these days, particularly with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also effective at integrating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Great way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit “create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account which you easily pull pictures from in the future. Direct Marketing Automation
The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many versions of a targeted campaign for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat use. The templates include sterile or very threadbare ones into more vibrant and lively presentations. There are templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the machine to customize the messages to your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of customers to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Direct Marketing Automation
Designing and publishing a survey is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by picking from among the well-designed pre-made templates categorized with context and purpose, such as new technology product, restaurant promotion or vacation advertising.
At this stage, half of the job has already been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of this service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type to your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial variety of solutions for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Direct Marketing Automation
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get goods that they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to edit and find individual contacts.
Another Superb source for touch import direction is that the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of options looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t have to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which every single Functionality is available across every single tier. Users don’t have to worry about not accessing key attributes for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Direct Marketing Automation
The email and SMS packages have their own different pricing models. These are one off payments where users receive a fixed quantity of mails or SMS to ship to get a set cost, which is useful for businesses looking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for company looking to construct their client base and expand the reach of their own brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.