Why Move With ActiveTrail Dotmailer
ActiveTrail.com doesn’t need Any kind of marketing or tech expertise, as well as a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get started. Dotmailer
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom attributes for their needs.
Ecommerce companies and internet shops.
Marketers that want to automate their client journeys.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit “make an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery in your account which you readily pull images from later on. Dotmailer
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to make multiple versions of a targeted effort for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially not compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours later.
Regardless of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the system to personalize the messages for your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business with a small number of clients to contact, and large corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site to get one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Dotmailer
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by selecting from one of those most popular pre-made templates categorized by context and purpose, such as new tech product, restaurant promotion or vacation advertisement.
At this stage, half of this job has already been performed for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. Additionally, incorporate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable variety of options for marketing Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Dotmailer
Every automation process has a beginning and end, but in between, pick As many or as little activities as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent which reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to edit and find individual contacts.
Another excellent source for contact import direction is the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the appropriate action, which makes it suitable for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which each single Performance is available across every single tier. Users don’t need to fret about not accessing key attributes for choosing a cheaper price program.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Dotmailer
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of mails or SMS to ship to get a set cost, which is beneficial for businesses seeking to do a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for business seeking to construct their client base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.