Why Go With ActiveTrail Dotmailer Email Marketing Automation
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get started. Dotmailer Email Marketing Automation
The system also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also effective at integrating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy site builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you can upload pictures and make a gallery on your account which you easily pull images from later on. Dotmailer Email Marketing Automation
The shipping options are easy to Arrange based on contact lists that you can update at will. This allows you to create multiple versions of a targeted campaign for numerous lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates include sterile or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the machine to personalize the messages to your clients.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses that has a small number of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Dotmailer Email Marketing Automation
Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by picking from among the most popular pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant promotion or holiday advertising.
At this phase, half of the job has been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Dotmailer Email Marketing Automation
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact information without having to edit and find individual contacts.
Another Superb source for touch import direction is that the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the applications readily, Selecting you won’t need to hire additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where each single Functionality is available across every single tier. Users don’t need to worry about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Dotmailer Email Marketing Automation
The email and SMS packages have their own independent pricing models. All these are one off payments where users get a set amount of emails or SMS to send for a set cost, which is useful for businesses looking to do just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for business looking to build their customer base and expand the range of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.