Why Go With ActiveTrail Ecommerce Marketing Automation Email Campaigns
ActiveTrail.com does not require Any kind of marketing or tech expertise, and even a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message effort but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get started. Ecommerce Marketing Automation Email Campaigns
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers who wish to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everybody carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also good at integrating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you can upload pictures and create a gallery in your account which you readily pull images from in the future. Ecommerce Marketing Automation Email Campaigns
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This allows you to create many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to site builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and dynamic demonstrations. You will find templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours later.
Regardless of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the machine to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses that has a few of clients to contact, and massive corporations that can scale up to enormous plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Great way to create a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Ecommerce Marketing Automation Email Campaigns
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and private info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by picking from among the well-designed pre-made templates categorized with context and purpose, such as fresh technology product, restaurant advertising or vacation advertising.
At this stage, half of this job has been performed for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Ecommerce Marketing Automation Email Campaigns
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send readers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent which reminds contacts to get goods they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another excellent resource for touch import management is that the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options searching for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Functionality is available across every single tier. Users do not have to fret about not accessing key features for choosing a cheaper price program.
The pricing is based on the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Ecommerce Marketing Automation Email Campaigns
The email and SMS packages have their own different pricing models. These are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set price, which is beneficial for companies seeking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for company looking to construct their client base and expand the reach of their brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
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