Why Go With ActiveTrail Effective Email Marketing
ActiveTrail.com does not need Any sort of marketing or tech experience, as well as a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get started. Effective Email Marketing
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It’s also effective at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple ways in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account which you readily pull images from later on. Effective Email Marketing
The sending options are easy to Arrange based on contact lists that you can update at will. This allows you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat usage. The templates range from blank or quite threadbare ones into more vibrant and dynamic demonstrations. There are templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to produce a special promotional site to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Effective Email Marketing
Designing and publishing a survey is a simple and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by picking from among those well-designed pre-made templates categorized by purpose and context, such as fresh technology product, restaurant promotion or vacation advertising.
At this stage, half of the work has been done for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There’s the added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Effective Email Marketing
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, yet another email may be sent that reminds contacts to buy products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another Superb resource for touch import direction is that the import Background section, which provides you an overview of imported contacts. From here, determine how many contacts have been inserted, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never need to trawl through pages of options searching for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the software readily, Selecting you won’t need to employ additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade at which every single Performance is available across every single tier. Users don’t need to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Effective Email Marketing
The email and SMS packages have their own different pricing models. These are one off payments where consumers get a set amount of emails or SMS to send to get a set cost, which is useful for companies looking to do just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for company seeking to construct their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.