Why Go With ActiveTrail Email And Marketing Automation
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you are worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get started. Email And Marketing Automation
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce companies and internet shops.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email these days, especially with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at incorporating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy site builder. It allows you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account that you readily pull images from later on. Email And Marketing Automation
The shipping alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make many versions of a targeted effort for numerous lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include sterile or quite threadbare ones into more vibrant and lively presentations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and then use the machine to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give users a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a small number of customers to contact, and large corporations that can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Great way to create a distinctive promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email And Marketing Automation
Designing and publishing a survey is an easy and straightforward procedure. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Choose between open ended, single, multi-select and private info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by picking from among those well-designed pre-made templates categorized with purpose and context, such as fresh tech product, restaurant promotion or vacation advertising.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type into your blog, which adds customers to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another route for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Email And Marketing Automation
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without having to edit and find individual contacts.
Another excellent source for touch import direction is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were added, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the applications easily, Ensuring you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Functionality is available across each and every tier. Users don’t have to fret about not accessing key attributes for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Email And Marketing Automation
The email and SMS packages have their own different pricing models. All these are one off payments where consumers get a fixed quantity of mails or SMS to send to get a set cost, which is useful for companies seeking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to business looking to build their customer base and expand the reach of their brand. With low costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.