Why Go With ActiveTrail Email Automation
ActiveTrail.com does not need Any sort of marketing or tech expertise, and even a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get started. Email Automation
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and looking for custom features for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in numerous manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy site builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit “make an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of alternatives. Here you can upload images and make a gallery on your account that you readily pull images from in the future. Email Automation
The shipping options are easy to Arrange according to contact lists which you can update at will. This allows you to make many versions of a targeted campaign for numerous lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to site builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones to more vibrant and lively presentations. There are templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other tech Sites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a special promotional page for one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Email Automation
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by picking from one of the most popular pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant advertising or holiday advertisement.
At this phase, half of the job has already been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial variety of options for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Email Automation
Every automation process has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent that reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without having to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the applications easily, Selecting you won’t have to employ extra staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which every single Performance can be found across each and every tier. Users don’t have to worry about not accessing key attributes for picking a more affordable price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Email Automation
The email and SMS packages have their own different pricing models. These are one off payments where users receive a fixed quantity of emails or SMS to ship to get a set cost, which is beneficial for businesses looking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to company seeking to construct their client base and expand the reach of their brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
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