Why Go With ActiveTrail Email Automation Marketing Efforts
ActiveTrail.com does not require Any kind of marketing or tech experience, as well as a first-time user can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message campaign but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out in the time of day when they are most-likely to get opened. Email Automation Marketing Efforts
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and looking for custom features for their needs.
Ecommerce companies and internet stores.
Marketers that want to automate their customer journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at integrating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in numerous ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It enables you to easily import your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you can upload pictures and create a gallery in your account that you easily pull images from later on. Email Automation Marketing Efforts
The shipping options are easy to Arrange according to contact lists which you can update at will. This allows you to make many variations of a targeted campaign for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones into more colorful and dynamic presentations. You will find templates suited to cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be desired. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and use the machine to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique business that has a small number of customers to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a special promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Email Automation Marketing Efforts
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Pick between open ended, single, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Begin by selecting from one of those well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant advertising or holiday advertisement.
At this stage, half of this job has been done for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable variety of options for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Email Automation Marketing Efforts
Every automation process has a beginning and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send readers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent that reminds contacts to buy goods they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another Superb resource for touch import management is the import History section, which gives you an overview of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of choices looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and lively automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout enables you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality is available across each and every tier. Users do not need to worry about not accessing key attributes for picking a cheaper price plan.
The pricing depends upon the number of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Email Automation Marketing Efforts
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a fixed quantity of emails or SMS to send for a set cost, which is useful for businesses seeking to do a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business seeking to build their client base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.