Why Go With ActiveTrail Email Automation Software Comparison
ActiveTrail.com does not require Any sort of advertising or tech expertise, as well as a first-time consumer can walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to initiate a message effort but you are concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get opened. Email Automation Software Comparison
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload pictures and make a gallery on your account which you readily pull images from later on. Email Automation Software Comparison
The sending options are easy to Arrange based on contact lists that you can update at will. This allows you to make many variations of a targeted effort for numerous lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially not compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat use. The templates range from blank or quite threadbare ones into more colorful and lively presentations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours later.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the machine to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses with a few of customers to contact, and massive corporations that can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional site to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Automation Software Comparison
Designing and publishing a survey is a simple and straightforward process. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by picking from among those most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant advertising or vacation advertising.
At this stage, half of the job has already been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail Provides a substantial number of options for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Email Automation Software Comparison
Every automation process has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for instance, create an automation to send readers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact info without having to find and edit individual contacts.
Another Superb resource for contact import direction is that the import Background section, which provides you an overview of all imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design enables you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the software easily, Selecting you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality can be found across every single tier. Users do not need to fret about not accessing key features for choosing a more affordable price plan.
The pricing is based on the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Email Automation Software Comparison
The email and SMS bundles have their own independent pricing versions. These are one off payments where users get a fixed quantity of mails or SMS to send to get a set cost, which is useful for companies seeking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is very important to business looking to construct their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
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