Why Go With ActiveTrail Email Direct Marketing Software
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time consumer can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to start a message effort but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out in the time of day when they’re most-likely to get started. Email Direct Marketing Software
The system also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the type of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom attributes for their demands.
Ecommerce companies and internet stores.
Marketers that want to automate their client travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with clients whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit on”make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you readily pull pictures from in the future. Email Direct Marketing Software
The sending options are easy to Arrange based on contact lists which you can update at will. This permits you to create many versions of a targeted campaign for numerous lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or quite threadbare ones into more colorful and lively demonstrations. There are templates suited for makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours later.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, compared to other technology Sites, ActiveTrail’s customer service may leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a way to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a few of clients to contact, and large corporations who can scale to enormous plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a special promotional site to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Email Direct Marketing Software
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by selecting from one of the most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant advertising or holiday advertising.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The utility of the ceremony. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your blog, which adds customers to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Email Direct Marketing Software
Every automation procedure has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, yet another email could be sent which reminds contacts to buy goods they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without needing to find and edit individual contacts.
Another Superb resource for touch import management is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options looking for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to plan your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the applications readily, Selecting you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across each and every tier. Users do not have to fret about not accessing key attributes for picking a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Email Direct Marketing Software
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is useful for companies seeking to perform just one email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for company seeking to build their client base and expand the range of their own brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.